The subject of motivation is fascinating. It’s indisputable that, in the physique game, the core motivation is a pursuit of aesthetic appeal. A word used so lightly throughout the industry, yet rarely understood. What IS an aesthetic appeal? Does “aesthetic” go beyond simply the physique? What is at play, here? What is “aesthetics”? It’s quite [...]

**Note: “The last thing the internet needs is another post on goal setting”…Then why the hell are so many people doing it wrong, or spinning their wheels? Allow me to lay out some tools you can use to accomplish more than ever before. You can do more, faster, than many would have you believe.** One of the [...]